4 - Albert Park

Hoekman talks about how designers take into consideration about how to make their invention, and that the consideration they receive is not always "correct". Users talk about their needs for inventions, and they always want something perfect for them. In this context, I believe that the users are not always correct, and that their needs are not the truth. Hoekman talks about different examples, such as finding healthier fast foods, but there is also a saying that the original is the best. People today are accustomed to what they are used to using that if a new change occurs, it will be hard to adapt.
There is a great example for this instance. In South Korea, there is a texting application called KaKao Talk, and TikTalk. KaKao Talk was the first free texting application made in South Korea, and many users started to use the application instead of using text messaging. But many users felt that they need something simplier and faster, and that was when TikTalk was made. It was much faster and it was a very simple application. As people started to use TikTalk, they realized that KaKao Talk was a better application because it had more features and it was something everyone had used before. TikTalk was made because the users wanted a faster and simple application, but it was the users that threw away the application and went back to KaKao Talk.
A "situation-centric approach to research" means that we have to also take into consideration the far ends of users' wants. That means that even if they want something, it might mean something bigger. There will always be something else that the user wants. For example, smartphones are getting smaller these days. So users want bigger smartphones. Then designers will start making bigger smartphones. The users will now complain about the size, and they will want thinner phones. There is no limit to a humans wants. That is why we can not always see that a users consideration is always correct.